Never Sit Still partnered with R/GA to develop the motion system for ONE:DAY, an artist-led Australian record label backed by EMI and Universal Music Australia.
Built around the idea of ‘Countdown to Greatness’, the identity captures the raw ambition, friction, and emotional intensity behind emerging artists chasing their breakthrough moment. Working closely with the R/GA team, we crafted a dynamic motion language inspired by the energy of live performance: stage lighting, crowd movement, shifting tempos, and the glow of phones held high in packed-out venues.
The motion system was designed to feel reactive and alive. Light patterns pulse and evolve in sync with music, while the clock-inspired logo activates as a countdown toward each artist’s ‘One Day’. Across the identity, motion became the connective tissue between brand, music, and culture, translating the unpredictability and emotional weight of the artist journey into something immersive, visceral, and deeply human.
Credits
Client — ONE:DAY
Agency — R/GA
Animation Studio — Never Sit Still
Music — J Emz - 'Up & Stuck'
Sound Design — Rowan Dix, Jacob Turier