We’re experts in the field of motion design for brand. From global brands to startups we can adapt and deliver to existing brand strategies just as effectively as we can help define them. We’re fluent in visual and verbal identity systems and the translation of static concepts to moving images.
Whether building motion guidelines, systems or toolkits, our knowledge of strategic brand thinking, and its potential to move, is what sets us apart.
Motion branding should not be an afterthought for future focused organisations, but a core consideration.
We explore the personality of a brand as it moves, lives and breathes. We craft beautiful assets to work hard on any screen, maximising your media plan, and evolving your brand.
Motion Systems
Motion systems provide the framework for brands in motion, defining robust principles for ongoing use to maintain a cohesive yet flexible brand experience.
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01 Motion Principles
A set of rules that define and guide the way a brand moves at its core. Strategic concepts are translated into motion mechanics based on a brand’s values and behaviours, ensuring all elements move with purpose.
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02 Motion Guidelines
A suite of motion assets including source files and templates for future applications. A toolkit generally consists of logos, transitions, supers, lower-thirds, patterns, layouts, and any other moving assets required.
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03 Motion Toolkit
Motion guidelines are a resource comprised of approved motion behaviours that ensure ongoing moving content remains true to your brand. These are usually provided as a PDF file, presentation deck, or digital assets.
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04 Brand Films
A brand film captures the spirit of a brand in motion, making for an exciting way to exhibit or launch a new brand. They are also a great resource of reference for motion designers creating any future branded content in motion.
Capabilities
Motion systems
Brand films
Logo animations
Idents, bumpers, stings
Title card & supers
Lower thirds
Intros & outros
Transitions
Patterns Layouts
Clients
Meta
Intuit
Google
Bugatti
Coinbase
Visa
Citi
Binge
Event Cinemas
Motion Branding process
Exploration and experimentation is at the heart of our unique motion branding process, where we focus on discovering how your brand will move with meaning and purpose.
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01 Brief
We get to know you, your business and your brief. Together we plan out the scope, process, timeline, and the budget. Once we are all on the same page, we dive in.
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02 Research & Development
We experiment with how your brand elements move, discovering Motion Principles to set the foundation for the Motion System. We explore, evaluate, iterate, and repeat.
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03 System Refinement
Motion principles help define the Motion Mechanics, a set of movements that align with your brand’s personality, informing how your brand will come to life in motion.
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04 Mastering
We develop Motion Guidelines and a Motion Toolkit. From source files to templates, PDFs to presentation decks, we prepare master files for handover in your required format.
Real-world applications
Broadcast
Binge
DOOH
adidas
Logos in motion
Coinbase
Social posts
Subsonic
Retail Smart Screens
Samsung
TV idents
Mirror Mirror
User interface
Pilot
Live events
Google X
Conference titles
Canva
App loaders
Adobe
Entrace foyers
La Trobe Uni
Museum screens