The Design Conference is an annual event where inspiration becomes action.
It brings together creatives from across the industry to share ideas and broaden perspectives.
Never Sit Still was invited to create the 2026 opening film. The brief was intentionally open, with a single ambition: inspire the audience to reach their full creative potential.
Given the freedom to create something entirely new, we drew on Greek mythology, reimagining the legend of Pegasus, the nine muses, and Hippocrene, the mythical spring of inspiration.
Through poetic narrative, an original score, and an expansive visual world, the film transforms The Design Conference into a modern Hippocrene, inviting the audience to drink from it and believe in the power of their own creativity.
Full case study coming soon.
Credits
Client — The Design Conference
Production — Never Sit Still
Music and Sound — Antonio Rosselli Del Turco
Script — Gregor Stronach
Voice Over — Collin Cassidy