X is a diverse group of inventors and entrepreneurs who build and launch technologies that aim to improve the lives of millions, even billions, of people.
We teamed up with Moniker, who developed the brand identity system for X, to establish a set of motion principles.
The X logo is programmatically designed, and features at the heart of the brand identity.
X celebrated their ten year anniversary in 2020. In tandem with the motion branding, we worked with Moniker to develop a suite of animations from the defined visual language, to be played on big screens for numerous activations throughout the year, to mark this significant milestone.
Credits
Client — X
Brand Agency — Moniker
Brand Design — Moniker
Animation — Never Sit Still
Sound Design — Smith & Western
Suite of X animations developed for the motion branding system.
For the ten year anniversary, a set of X10 animations were developed.
X motion branding paired with imagery and footage.
Selects from the R&D phase.
Footage from the X10 event.
Photography from the X10 event.
