After five decades the Australasian Writers and Art Directors Association (AWARD) decided it was an opportune time to reimagine their visual identity.

This decision was made to not only better reflects AWARD’s incredible heritage, but also demonstrate their future-focused philosophy.

With M35 handling the brand strategy and visual identity, we collaborated with them to create a Brand Video that captures the spirit of the new brand, encompassing the strategic positioning of “The pointy end of creativity”.


Brand Agency — M35
Concept and Design — M35
Motion Design — Never Sit Still
Sound Design — Smith & Western

Selected shots from the brand video.

Selected shots from the brand video.

AWARD brand applications by M35, our partner agency on this project.