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eBay is a global marketplace where people can buy and sell almost anything, from everyday essentials to rare and collectible items. With millions of listings across countless categories, eBay connects buyers and sellers around the world the discovery of their shared passion.
Thousands of unique buyers come to eBay every day with their own unique motivations for buying. Taking onboard this insight, we collaborated with Special Group to create a campaign to demonstrate that no matter what the reason for your search, you’ll find the perfect Thing on eBay. We leant heavily into the eBay brand world, and playfully brought the typography to life to showcase the humorous headlines and their perfectly paired eBay listings. Each spot celebrates the unique passions of different buyer communities such as collectible cards and toys, refurbished tech, pre-loved fashion and auto parts.
Credits
Client — eBay
Agency — Special Group Australia
Animation Studio — Never Sit Still
Sound Design — Rumble
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Motion Exploration
