Exetel launched its new flagship offer with a simple promise: One plan. One price. No tricks.
They called it One Plan.
In a category defined by complexity, crowded with speed tiers, bundles and add-ons, clarity had to be both the message and the experience.
Digitas led the campaign development and identified the need for bespoke 3D artwork and motion that was striking and easy to understand across channels. They engaged us as their motion partner to develop the core 3D and animation assets, building on their strong conceptual foundation and elevating the idea through materiality, movement and craft.
Through extensive exploration of 3D materials and 2D motion systems, we developed a cohesive suite of assets defined by precision, consistency, and clarity. The final work reinforces Exetel’s message of simplicity, cutting through category noise with confident, refined execution.
Credits
Client — Exetel
Agency — Digitas
Animation Studio — Never Sit Still
A series of animated posters was developed, supported by exploratory motion studies for the Exetel logo.