Motion Branding

Int. Grammar School

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Situated within moments of Sydney's CBD, International Grammar School is a unique independent, coeducational school that offers education through early learning, primary school, and high school. 

Driven by the purpose of equipping their students to be world ready and founded principles of bilingual learning and unity through diversity, IGS is dedicated to shaping future generations of globally-conscious citizens.

In 2024, IGS celebrates its 40th birthday with a rebrand, accompanied by a 40th anniversary campaign. Never Sit Still collaborated with Collective Objective, the design agency responsible for the strategy and branding, to bring their vibrant and playful designs to life in motion. We animated a wide a variety of assets from logos to badges, and a brand sizzle reel.

As part of this project, NSS co-created – with Collective Objective – a suite of 'Worlds' representing a different aspect of IGS, from languages taught, to school houses, through to brand vision and aspirations. NSS also turned all 40 worlds into fun animating loops. Some illustrations were inspired by the artwork of students from the school, and no two worlds used the same art style.

Credits

Client — International Grammar School
Brand Agency — Collective Objective
Animation Studio — Never Sit Still
Sound Design — Abe's Audio

Selected clips from the brand film.

Logo suite.

Adaptions of artworks created by IGS students.

Complete set of illustrated and animated worlds.

Brand essence and language badges.

Research & development.