FULL SPOT
McDonald's Australia introduced their new Loose Change Menu campaign, featuring a fresh color palette designed to appeal to a younger audience and resonate with internet culture.
Feast your eyes on our latest collaboration with DDB and McDonald’s Australia! Serving up a fresh take on the famous Macca's identity, we’ve crafted a campaign as captivating as the prices in the new loose change menu. With mouthwatering 3D renders and scintillating cel animation, these short and punchy spots will leave you craving more.
We’re lovin’ it!
Credits
Client — McDonalds
Agency — DDB Australia
Animation Studio — Never Sit Still
OUR FAVOURITE SHOT
ELEMENTS:
KEY VISUALS
BREAKFAST CAMPAIGN
Breakfast campaign TVC and additional 6s sports for social and OOH.
PROCESS:
3D BREAKDOWN
3D playblast to beauty renders.
TYPE EXPLORATION
Kinetic and 3D type exploration.
TRANSITIONS
3D transition exploration.
LOOK DEVELOPMENT
