Paxos harnesses the power of blockchain to create infrastructure that enables enterprises to bring-to-market innovative products that will power the financial markets of tomorrow.
We were engaged to create a brand film to increase awareness and build further positive perception of Paxos as the leading B2B blockchain infrastructure platform. Working closely with the Paxos team, we handled the project from the concept phase and storyboarding through to design and final motion.
Drawing inspiration from their existing brand toolkit, we developed a clear, sophisticated and futuristic aesthetic that reflects Paxos’ own values and practices—transparency, trust, regulatory clarity and best-in-class technology.
The result is a sleek 3D animated piece that showcases how Paxos is safely and securely opening the world’s financial system to everyone.
Credits
Client — Paxos
Concept, Design, 3D & Motion — Never Sit Still
Sound Design — Smith & Western
Selects from hero Paxos campaign video.
Technical breakdowns of final 3D scenes.
Look development for digital world materials.
Look development of materials for enterprise scenes.
Look development for glass materials.
Further look development for glass materials.
Look development for Digital Finance Representation (DFR) asset used throughout sequence.
More refined development of DFR asset.
Select motion R&D PreVis for 3D sequences.
Pencil storyboards from initial concept phase.