Paxos harnesses the power of blockchain to create infrastructure that enables enterprises to bring-to-market innovative products that will power the financial markets of tomorrow.
We were engaged to create a brand film to increase awareness and build further positive perception of Paxos as the leading B2B blockchain infrastructure platform. Working closely with the Paxos team, we handled the project from the concept phase and storyboarding through to design and final motion.
Drawing inspiration from their existing brand toolkit, we developed a clear, sophisticated and futuristic aesthetic that reflects Paxos’ own values and practices—transparency, trust, regulatory clarity and best-in-class technology.
The result is a sleek 3D animated piece that showcases how Paxos is safely and securely opening the world’s financial system to everyone.
Credits
Client — Paxos
Concept, Design, 3D & Motion — Never Sit Still
Sound Design — Smith & Western
Selects from hero Paxos campaign video.
Cutdown #01 with original English.
Cutdowns #02 & #03 with Spanish & Portuguese translations.
Stills of key visuals.
Technical breakdowns of final 3D scenes.
Look development for digital world materials.
Look development for older currency tokens.
Look development for imagery built from assembled tokens.
Look development of materials for enterprise scenes.
Look development for glass materials.
Further look development for glass materials.
Look development for Digital Finance Representation (DFR) asset used throughout sequence.
More refined development of DFR asset.
Early style frames for type treatment (exploring different weights, scales & perspective).
Early style frames exploring layout, background & cropping.
Look development of 2D gradients to mimic 3D refractions.
Look development of softer, blended gradients.
Select motion R&D PreVis for 3D sequences.
Motion R&D exploration for Paxos cube movement.
Pencil storyboards from initial concept phase.