FULL SPOT
Samsung have launched a new Galaxy Z Fold6 and Z Flip6, now with advanced AI functionality. These devices are the latest in cutting edge technology, with a sleek design and innovative folding screens.
We partnered with CHEP to produce a series of eye catching anamorphic billboards for their launch. These dynamic animations were showcased in a complete takeover of the bustling Westfield CBD shopping precinct in Sydney, and rolled out across Westfield locations state-wide.
We made sure to capture the attention of passers-by by having the Galaxy Z Fold6 and Z Flip6 fly out of their screens in an illusion that made it seem like the products were floating over everyone's heads.
9x16 WESTFIELD'S SMART SCREENS
ELEMENTS:
KEY VISUALS
Hero segments.
PROCESS:
BEHIND THE SCENES
2D RESEARCH & DEVELOPMENT
Layout experimentation and 2D motion design.
MOTION EXPLORATION
LOOK DEVELOPMENT
STORYBOARDS