Samsung have launched a new Galaxy Z Fold6 and Z Flip6, now with advanced AI functionality. These devices are the latest in cutting edge technology, with a sleek design and innovative folding screens.
We partnered with CHEP to produce a series of eye catching anamorphic billboards for their launch. These dynamic animations were showcased in a complete takeover of the bustling Westfield CBD shopping precinct in Sydney, and rolled out across Westfield locations state-wide.
We made sure to capture the attention of passers-by by having the Galaxy Z Fold6 and Z Flip6 fly out of their screens in an illusion that made it seem like the products were floating over everyone's heads.
9x16 portrait format for Westfield's SmartScreens.
Layout experimentation and 2D motion design.
Research & development.
Look development.
Storyboards.