Partnering with Telstra and their in-house agency Roam, we helped bring the Tailor Your Telstra campaign to life, showcasing how their Business Partner network delivers technology solutions built around each client's needs.
The challenge was to communicate this enterprise-level offering, bringing together the deep expertise of certified partners with the scale and reliability of the Telstra network to deliver fit-for-purpose solutions.
We developed a clear visual system to express this. A collection of 3D shapes designed to connect, adapt and reconfigure, forming a flexible language for each solution.
Across motion and stills, the system enable a wide range of compositions, from the bespoke to structures, bringing consistency to the campaign.
A 30-second film and suite of still compositions rolled out across digital and social channels, clearly communicating the value of Telstra's partner network.
Client- Telstra
Agency- Roam Agency
Animation- Never Sit Still
Sound- Smith & Western Sound
A selection of still compositions showcasing the system's flexibility. Shapes combine and reconfigure into bespoke arrangements, maintain a consistent visual language across the campaign.
R&D focused on developing the 3D shape system, refining form, proportion and interaction to ensure the elements could connect, adapt and scale seamlessly across a wide range of compositions, with storyboards guiding the narrative and defining key moments.
