Telstra approached us to help launch Managed IT Services, translating IT complexity into clarity through motion.
Working directly with Telstra and their in-house design agency, Roam, the brief was to communicate a familiar challenge. When systems become fragmented and difficult to manage, IT can quickly get in the way of business.
Using motion as the storytelling device, we developed a clear visual metaphor. Tangled cables twist and knot together before gradually being brought under control, moving from disorder to a calm, structured flow.
The result is a concise 30-second film designed for LinkedIn and Meta, bringing Telstra's Tame Your Tech campaign to life through crafted, tactile motion.
Client:
Telstra
Animation:
Never Sit Still
Sound:
Smith & Western Sound
Credits
Studio Director:
Mike Tosetto
Producer:
Darcy Green
Creative Director:
Zoe Crocker
Project Lead:
Jordan Booker
3D:
Jordan Booker
Howe Tom
Max Cao
Tim Clapham
Key Visual:
Sylvia Leo
Jolie Zhang
The key visual distils the idea into a single moment. Tangled cables are brought into order, creating a clear and recognisable image that carries the campaign across social, digital and OOH.
An extensive R&D phase underpinned the project. Through exploration of cable simulations, we refined behaviour and timing to ensure the motion felt intentional while clearly expressing the narrative.
A NOTE FROM OUR LEAD:
As a business grows, the array of networks, devices and tools can start feeling complicated and a little tangled. The 'Tame Your Tech' campaign showcases Telstra's managed IT services which help untangle the complexity. Partnering with Roam Agency, we told the story using a sequence of cables that spiral into a chaotic mass, before being tamed into a calm and organised stream.