Time is a telecommunications provider based in Kuala Lumpur, proudly delivering Malaysia's fastest 100% pure fibre broadband service to consumers across the country.
We collaborated with For The People on a brand video that shows off the irreverent and approachable new brand identity they crafted for Time, utilising a language-led system that integrates typography and illustrated elements within its messaging.
With a script and storyboards provided to us, our team developed style frames based on the new brand along with select new supplementary illustrations. We then designed and refined these storyboards alongside For The People before we moved ahead with the animation process.
As part of the creation of this video we also animated a select suite of illustrations from the series provided that were conceived for Time's rebrand, helping to further bring the playful new look and feel of the brand to life.
Credits
Client — Time
Brand Agency — For The People
Storyboards — For The People
Brand Illustrations — Cloakwork, Shu Yee
Sound Design — Smith & Western
Animation — Never Sit Still
Selected shots from the Time brand film.
Motion illustrations (designs by Cloakwork).
Motion illustrations (designs by Shu Yee).
Additional design & illustration.
Animated alternate glyphs & illustrated elements integrated with typography.