We partnered with Lion to bring Voodoo Ranger’s new RTD range to life in motion, launching Hard Cola and Hard Lemonade with a series of social and digital assets.
Our role was to animate the can, using Voodoo Ranger’s iconic skeleton to spin it effortlessly before driving it toward camera with energy and intent. A simple, memorable action that captures the strength, full flavour and swagger of the product.
Entering a category dominated by lighter, more subtle options, the challenge was to express a drink with real presence. Bold flavour, higher strength and a clear attitude that could cut through quickly in-feed.
We leaned into the character of the brand, using fast, confident movement and dynamic framing to reflect the punchy flavour profile and bring that attitude to life.
Credits
Client — Voodoo Ranger
Agency — Update
Animation Studio — Never Sit Still